Adsense Tricks : How to Increase CTR

- Google Optimization Guide:

For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the article tends to perform better. It's almost as if users finish reading and asking themselves, "What can I do next?" Precisely targeted ads are just like answering their questions.
https://www.google.com/support/adsense/bin/static.py?page=tips.html

What Webmasters have concluded

Webmasters have very diverse views on how to increase CTR. It largely depends upon the keywords you are targeting, looks of your website, the quality of its content, placement of Adsense ads, page optimization and various other factors. Generally, Adsense blocks wrapped between the quality content works the best. For the websites having poor quality content, placing the Ads before the start of the content works best.

If you develop a poor quality content website, it will likely give you high CTR and clicks, but you will be getting low priced ads and also nobody will like to add your url to their favorites. But if you have quality content, that keeps the visitors glued, you may get low CTR, but you will be getting high priced ads and regular visitors, too.

Proper positioning of ads on your website has direct impact on your CTR. Change the location of the ads and watch changes in your CTR regularly. Try to locate the area of the page where the focus of the visitor can be. Generally, AdSense ads near the quality content or other crucial areas like navigation bar tend to perform better. But it really depends upon the keywords you are targeting, and the traffic you have. As the Google engineers say, more user friendly ads, more widespread tend to do better than towers and others.

The Traffic

Adsense comes after traffic. No traffic, no Adsense. Take a great care of your traffic. Your visitors expect some valuable information from you. Make sure you are providing quality content to them. This will increase your visitors' return back ratio. And only those visitors will return who are more targeted to the content you are providing. More targeted users mean more CTR. 85 percent of my visitors add my website urls in their Favorites, and most of them do return.

Install a Website stats monitoring software and regularly look at your web logs, and get a handle on where your traffic is coming from. Try to establish a pattern or relation between your Adsense stats and your traffic stats, so that if there are any marked deviations you can make a judgment on why there has been an increase/decrease and what (if anything) you can do about it.
This will give you new ideas to develop traffic.

Experiments

Experiment and experiment a lot, till you are satisfied with the tweaks you have done to achieve highest CTR. Track your page performance by making channels of ads in your Adsense Control Panel and experiment till you are satisfied with your CTR. Though, each such experiment will make you loose money for a day or two, as Google may take time to adjust with new changes, but it will be beneficial in long run.

KeywordCountry (http://www.keywordcountry.com) helps Adsense webmasters in increasing their AdSense revenue. KeywordCountry is a library of 2.83 million Top paying keywords containing thousands of niche keywords. For more tips and tricks on Adsense, subscribe to KeywordCountry.com.

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Top 10 Tricks to Earn More From Adsense

5. Create an ads that looks like your page.

6. Google’s link ad unit seem to have a much higher CTR or Click-Through Rate. There are different ad formats that you can use.

7. You can add some images next to your ads. Those images can draw images to your ads.

8. You can add 3 Adsense ads and 1 link unit on your page ot 1 adsense referral button plus 3 other unit. Make sure that you place those ads to the right place that for your ads not to distract the readers.

9. Focus on a particular niche. Your content that focuses on a particular niche can trigger Adwords ads that closely match the content. This will make your visitor be more interested to click on your ads.

10. Use custom Ad Channels for each of your ad placements, for example, “Top 5 Link Unit Blue Palette” or “Left Side Navigation Image Skyscraper” etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won’t know which until you test, test and test some more!

Source : http://www.dailyonetrick.com/2009/05/top-10-tricks-to-earn-more-from-adsense.html

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Tricks To Earn Money from Adsense

Here are few adsense tricks that can help you increase you income without much investment.

Adsense Trick -1 : Check you Keyword density
Check the keyword density of your page, this will help you forecasting of ads that will be displaying on your pages. You can also adjust you pages to target particular type of ads.

Adsense Trick -2 : Update you page to target towards some ads
You can also update you page content to target some keywords.

Adsense Trick -3 : Build theme based content for better result
Make the pages of the related topic, you can use the keyword suggestion tools to achieve this.

Adsense Trick -4 : Increase you web site page count
You should write one or more pages per day to increase number of pages on you website. When you create more quality content you will start getting more visits to you web site and your income will keep on increasing.

Adsense Trick -5 : Use the best adsense ads format on your web site
Research on the ads format and then display the best ads on your pages.

Adsense Trick -6 : Use the right color combination for your ads
Use the ads color matching with your page theme.

(Source : http://www.roseindia.net/money/google/adsense-tips-tricks.shtml)

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Top 10 Adsense Tricks To Boost Your Commission

Google Adsense is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs - Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, Adsense is truly the easiest way to earn money.

Simply sign up for a free account, grab your ad code and paste it in your site. But here's the amazing thing - no matter how much money Adsense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my Adsense commissions!

The self-proclaimed Adsense gurus and experts are sharing this insider knowledge, for a fee. You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I'm going to share all their Adsense tricks for free. Here they are:

1) Color code your ads to match your web site palette *exactly*. Don't use frames around your ads. Instead, in the Adsense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.

When choosing the ad heading colors, match them to the *exact* color of your page headings. Use the exact same ad background shade as your page background. Use the exact same ad text font and color as the text on your pages. You can see an example of this color-matching on my search engine advice blog notice the 4 link ad unit and skyscraper text ad unit on the left hand side under the headings Ads by Google as you scroll down the page? The link and text colors are identical to the color palette used throughout the rest of the page.

Near enough is NOT good enough. If you can't quite get the color matching right, use Google's built in color palette together with the RGB to HEX or vice versa color converter on this page. That handy little tool was a life saver for me.

This is probably the one single tweak that made the most difference to my commission levels.

2) Try not to use the traditional horizontal banner style or leaderboard image ads because people are blind to them.

3) Use Google's own Adsense optimization tips and visual heat map to assist you in deciding where on your page to place your Adsense ad code.

4) Research competitive keywords using a keyword research tool such as Keyword Discovery or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. This article is a good source of frequently searched keywords. Targeting popular keywords should trigger Adsense ads on your pages that utilize those keywords. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay per click for it so the higher your commission on those clicks.

5) Incorporate the Adsense code into your page so that the ads look like a regular part of your site. You can see an example of this on the Internet Dating Stories site where link ads are incorporated within the regular left hand navigation of the site under the heading "Feature Links".

6) Use Google's new 4 and 5 link ad units wherever possible. They seem to have a much higher Click Through Rate (CTR) than regular ad styles. You can view all the Adsense ad formats here.

7) Place arrows or images next to your ads to draw attention to them. You can see two different versions of on this search engine article library page at the top (where a pointing hand directs your eye to the ad) and the bottom where 3 images draw your attention to each of the three Adsense ads.

8) Use the full allowance of multiple Adsense ads on each of your pages - 3 regular Adsense ads, plus 1 link unit. Use careful placement of these ads so they blend into your site and don't distract from your content. Clever use of this allowance can be seen on this page about bad Internet dating stories where you see:

- 1 horizontal 4 link ad unit towards the top of the page under the first paragraph
- 1 vertical skyscraper text ad unit about halfway down the left hand side under "Sponsor Links"
- 1 vertical skyscraper image ad unit down the left hand side under "Sponsor Links"
- 1 horizontal text banner unit at the bottom of the page with images above each ad to draw attention to them.

You can also include 1 Adsense referral button in addition to the 3 other units.

9) Tailor your page content to a particular niche or focus. Page content that is tailored towards a specific theme is more likely to trigger AdWords ads that closely match the content and are therefore more likely to interest your visitors and inspire them to click. Don't create pages merely for the sake of placing Adsense ads. Visitors (and search engines) can see through this ruse in an instant.

10) Use custom Ad Channels for each of your ad placements, for example, "Top 5 Link Unit Blue Palette" or "Left Side Navigation Image Skyscraper" etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won't know which until you test, test and test some more!

Source : http://www.searchengineguide.com

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